THE IMPACTS OF RADIO IN SPORTS DEVELOPMENT IN NIGERIA

THE IMPACTS OF RADIO IN SPORTS DEVELOPMENT IN NIGERIA

ABSTRACT

This study appraised the relevance of radio broadcast towards sport development in Nigeria.

The study specifically was aimed at identifying the responsibilities of sport journalists to sport development in Nigeria; the level of coverage given to sporting events in Nigerian media, measure the effectiveness of sport journalism to sport development in Nigeria; and identify the type of sport(s) activities covered by the Nigerian media. Survey research design method was adopted for the collection of the data for this research. The population size is the entire student of the Ibarapa Polytechnic, Eruwa while four departments in the Institution were randomly selected as the sample size of the population. In all 100 respondents were used in the process. The collected and validated questionnaires were analysed using using four Likert scale of Strongly Agree(SA), Agree(A), Disagree(D) and Strongly Disagree(SD). The findings of the study revealed that Broadcasting live sporting activities and broadcasting trending sports updates to the public is the responsibility of a sport journalist. Also, the level of coverage given to sporting events by Oluyole 98.5FM, Oyo state is poor and sport journalism enhances sport development in Nigeria. Furthermore, the findings revealed that Oluyole 98.5FM covers major types of sport activities and that the sporting activities broadcasted by Nigerian media is limited. The study recommend Radio journalists and Oluyole 98.5FM should encourage private sector and other stakeholders to provide sports facilities in all parts of the state as one of the major priorities in the promotion and development of sports, in order to facilitate and encourage extensive participation, high standards, safety and improved performance. Moreso, Oluyole 98.5FM should endeavor to broadcast wide range of sporting activities in their location to help reach out to the audience that have no access to television.

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